Twitter Limits Engagement on Substack-Linked Tweets
Substack Founders Respond, Stress Need for Author Empowerment
Tech enthusiasts today discovered that Twitter has unexpectedly disabled interactions on tweets containing Substack links. Users are unable to retweet, reply, or like any tweet with a link to the popular newsletter platform, with the error message, “some actions on this tweet have been disabled by Twitter.” Although sharing Substack links on Twitter is still possible, further engagement is barred. The restriction even applies to TweetDeck, a popular social media management tool.
The cause behind these limitations could range from a simple error to a strategic response to Substack’s recently launched Notes feature, which mirrors some of Twitter’s functionalities. Twitter has a history of curtailing interactions with competitors, having previously restricted outgoing links to Mastodon, Facebook, Instagram, and Truth Social. Elon Musk, Twitter’s owner, is known for occasionally taking unconventional approaches, such as banning journalists covering Twitter-related news.
Substack’s founders expressed their disappointment at Twitter’s actions, suggesting that the decision may be intentional rather than a glitch. They emphasized the importance of writers’ freedom to share their work on any platform, stating that “this abrupt change is a reminder of why writers deserve a model that puts them in charge.”
Another potential explanation for these restrictions could be a disagreement over Twitter’s new API pricing model. Substack’s high volume of user-shared links could necessitate the platform to subscribe to Twitter’s Enterprise-level API at a steep $42,000 per month. If Substack refused these costs and Twitter became aware, it could have led to the current limitations.
Substack is investigating the issue and has promised to provide updates as more information becomes available. In a blog post, the company expressed hope that the restrictions were unintentional and commented on the flaws in legacy internet business models. We will continue to follow this story and provide updates as the situation develops or functionality is restored.
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